Peterson's Harley-Davidson Key West Poker Run

Over the years, Peterson’s Harley-Davidson of Miami/South has built a reputation for supporting the South Florida community. They regularly sponsor biking events, including breakfast rides, bike nights, dinner runs, weekend trips, and parties. Peterson’s also sponsors numerous charity events like the annual “Christmas Toys in the Sun Run”, the world’s largest toy run. Each year, their premier charity event is the Key West Poker Run , sponsored by Peterson's Harley-Davidson of Miami, Peterson’s Harley-Davidson South and Budweiser.

Forty years ago, Phil Peterson came up with the idea of a poker run to boost the motorcycle business, and the Key West tourist trade during the slow September season. What started with 46 riders has grown to become South Florida's biggest motorcycle party weekend of the year. Today, more than 10,000 riders from all over the U.S. enjoy this event. They rumble from Miami to Key West, enjoying the sunshine, ocean breezes, and riding on the many bridges that cross over the beautiful turquoise water. Along the way, they make five stops and draw a card at each stop. The winner is the lucky guy - or gal - who draws the best hand.

The City of Key West blocks off an eight-block stretch of Duval Street. A huge bike show is held in front of Rick’s/ Durty Harry’s and Sloppy Joe’s Bar on Saturday. Locals, tourists, and bikers all enjoy the sights and sounds of this mini-Mardi Gras with its carnival atmosphere, music, food and cold Budweiser. Everyone benefits, because over the years, these bikers have brought millions of dollars to the Key West economy, and charities like the Diabetes Research Foundation, and the Key West Sunrise Rotary Club, have collected hundreds of thousands of dollars for their worthy causes. If motorcycles ever had a bad reputation with some people, this long-time charity event has gone a long way to giving riders credibility and respect!

Riders who want to participate in this year's 40th Annual Phil Peterson’s Key West Poker Run can sign up at Peterson’s Harley-Davidson of Miami, 19400 N.W 2nd Avenue (U.S. 441) or at Peterson’s Harley-Davidson South, 19825 S. Dixie Highway where the turnpike crosses over U.S.1 in Cutler Bay. Any make of motorcycle, car, or truck is welcome. It doesn’t matter what you ride or drive, just don't miss this one-of-a-kind biking event!!


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